The streamer is already integrated into a bunch of services, and along with the feature-packed Web app, there are also editions for Windows, OS X, Android, iOS and Windows Phone. After the three months are up, users will be invited to continue their subscription by stumping up the usual $9.99 per month, and with many likely to have invested time and effort in building up offline playlists and such, those who agree to this deal are seemingly likely to join for the long haul. Spotify has long since offered new customers the one month of free access, but by tethering users to a very small monthly fee – and giving them 12 weeks to find their feet – the chances of subsequent retention seem much stronger.
In its latest promotion push, Spotify is offering its ‘Premium’ service to users for three months for just $0.99, which costs $9.99 regularly for one full month. Spotify is among the major players in the streaming music game, and in spite of its significant user base, the company remains squarely focused on driving up membership numbers.
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